Sara Baldwin Schatz
Lux & Ivy
What will customers find in your V54 booth space:
What styles will customers find in your V54 booth space:
True Vintage - any item created or produced 50 yrs prior to purchase.
New Vintage - any item created or produced 20 yrs prior to purchase.
Retro - any item created or produced 10 yrs prior to purchase.
Vintage Inspired - any mass produced item that is influenced by vintage design.
Describe your V54 booth space:
Lux & Ivy is a styled brand featuring new, vintage and handmade pieces. The look of the brand is inspired by punk music and 90s grunge, with a feminine flair.
How long have you been collecting and selling your wares?
I started Lux & Ivy as an Etsy shop in 2010, to make extra money during my last year of college. When I moved back to Indianapolis, I started attending flea markets and bazaars, and John Zeps offered me a spot at his record store, Vibes Music, where I sold punk-inspired new and vintage clothing for guys & girls. That was in 2012, and that was when Lux & Ivy really took off.
Do you have a private collection and if so, what do you collect?
I collect 90s Betsey Johnson clothing. The velvet! The florals! Oh my!
Who is your favorite artist?
I think of the term “artist” as very broad. My favorite band is Sonic Youth. My favorite photographers are Diane Arbus and Cindy Sherman. I’m a comic book nerd so I love female illustrators. Right now I’m obsessed with Robin Eisenberg.
Do you have a career outside of the V54 world?
Outside of Vintage 54, I am a newspaper editor for Current Publishing. I work mostly from home and I have two little ones who are home with me most of the time.
What do you do for fun?
I don’t get to do a lot “for fun” these days, but one thing I do is volunteer for Girls Rock! Indy. They are an amazing organization that provides summer camps where young females learn how to play instruments in a band, and offers other creative workshops. Being involved with Girls Rock has been life changing for me.
And your family…
My husband, Kevin, and I live in Carmel with our two boys - Oskar, 4, and Sagan, 10 months.