October 17, 2019

August 6, 2019

April 10, 2019

January 31, 2019

Please reload

Recent Posts

Love at First Bite!

October 17, 2019

Please reload

Featured Posts

Vendor Profile: Sara of Lux & Ivy

August 19, 2018

Vendor Name:


Sara Baldwin Schatz


Booth/Business Name:


Lux & Ivy


What will customers find in your V54 booth space:


  • Vintage, Hand-altered & Resale Clothing

  • Handmade & Vintage Jewelry

  • Apothecary Items


What styles will customers find in your V54 booth space:

  • True Vintage - any item created or produced 50 yrs prior to purchase.

  • New Vintage - any item created or produced 20 yrs prior to purchase.

  • Retro - any item created or produced 10 yrs prior to purchase.

  • Vintage Inspired - any mass produced item that is influenced by vintage design.

Describe your V54 booth space:


Lux & Ivy is a styled brand featuring new, vintage and handmade pieces. The look of the brand is inspired by punk music and 90s grunge, with a feminine flair.


How long have you been collecting and selling your wares?


I started Lux & Ivy as an Etsy shop in 2010, to make extra money during my last year of college. When I moved back to Indianapolis, I started attending flea markets and bazaars, and John Zeps offered me a spot at his record store, Vibes Music, where I sold punk-inspired new and vintage clothing for guys & girls. That was in 2012, and that was when Lux & Ivy really took off.


Do you have a private collection and if so, what do you collect?


I collect 90s Betsey Johnson clothing. The velvet! The florals! Oh my!


Who is your favorite artist?


I think of the term “artist” as very broad. My favorite band is Sonic Youth. My favorite photographers are Diane Arbus and Cindy Sherman. I’m a comic book nerd so I love female illustrators. Right now I’m obsessed with Robin Eisenberg.


Do you have a career outside of the V54 world?


Outside of Vintage 54, I am a newspaper editor for Current Publishing. I work mostly  from home and I have two little ones who are home with me most of the time.


What do you do for fun?


I don’t get to do a lot “for fun” these days, but one thing I do is volunteer for Girls Rock! Indy. They are an amazing organization that provides summer camps where young females learn how to play instruments in a band, and offers other creative workshops. Being involved with Girls Rock has been life changing for me.


And your family…


My husband, Kevin, and I live in Carmel with our two boys - Oskar, 4, and Sagan, 10 months.



Share on Facebook
Share on Twitter
Please reload

Follow Us
Search By Tags